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Paddy Power and Betfair, two online betting companies, designed a research approach that combined insight around print and digital's ability to address attention to optimise its messages. Gala Bingo: Playing the long game. Gala Bingo, an online bingo brand, increased ROI and awareness in the UK by launching a multi-year TV sponsorship deal to reach a more diverse audience.

Bwin, an online betting brand, boosted revenue and profit in Europe by going big with an emotion-driven brand-building campaign for the FIFA World Cup. How bwin dreamed big, got bold, stole the World Cup, and won 31 million bets in six weeks. Paddy Power: Save Our Shirt.

Paddy Power, an Irish bookmaker, created change in the betting category and encouraged brands to stop placing huge logos on football shirts by releasing a fake, sponsored Huddersfield Football Club shirt to enrage the public before unveiling the real, sponsor-free shirt. La Francaise des Jeux FDJ , France's lottery operator, promoted its privatisation in France by creating a webpage, films and posters to spread information and a multi-channel hotline to answer questions.

Lotto: Imagine. Supermatch: We are all experts. Loterias y Apuestas del Estado: Joker Festival. How 32Red used media efficiency to improve effectiveness… and win an IPA award. Media to find out how 32Red, a multi-product gambling business, maximised its use of TV and search to increase profit and brand valuation. Behind the Paddy Power tone of voice. Discusses how bookmaker Paddy Power approaches marketing challenges using its distinctively cheeky tone of voice. Winning the lottery: Maximising marketing effectiveness through data fusion.

The National Lottery, the Belgian state-franchised lottery, took its marketing to the next level by combining research and data to tailor its comms. A ton of data and an ounce of emotion: Customer-centered CRM communication optimisation process. Looks at optimising customer relationship management CRM communications with a focus on the bookmaking industry in Poland. TAB: Head v Heart. TAB, an Australian online betting company, increased awareness and consideration in Australia by launching a film featuring Team Head and Team Heart to highlight opposing betting strategies.

Fox steps into betting arena. Pranking the masses: did Paddy Power hit the mark? Paddy Power revealed that its sash across the Huddersfield Town kit was a prank. Jaywing's Philip Slade asks whether the prank had the intended effect. New Zealand Lotteries: Lotto Imagine. Lotto New Zealand, a Crown entity that operates nationwide lotteries in New Zealand, increased annual sales with an ad that featured two friends who split the winnings of a Powerball lottery.

Loterie Romande Platform Redesign. Loterie Romande, the lottery provider for the French-speaking Swiss population, redesigned its e-gaming website to create shuffling site that follows weekly draws to increase visits in Switzerland. US media companies take a punt on sports betting. Paddy Power: Rainbow Russians. Media giants adapt to US sports betting rule change. Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. What we know about marketing via gaming. Explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach.

The campaign will roll out in the coming weeks featuring a video ad, with the Fountains of Bellagio in Las Vegas as the canvas. Jamie Foxx is an award-winning actor, singer, and comedian. Available for download on both iOS and Android and accessible via desktop, BetMGM leverages an exclusive betting engine that allows sports fans to place bets quickly and with ease and is accessible in seven states, with plans to be live in 11 by the end of Based in New Jersey, the company was established in July to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.

For more information visit www. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan. For more information, please visit us at www. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group, incorporated in the Isle of Man, is a constituent of the FTSE index and has licenses in more than 20 countries, across five continents.

Management has based forward-looking statements on current expectations and assumptions and not on historical facts.

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